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— Story —

Three friends that transformed a passion into a businness. Consumer products experience evolves into an experiential sales firm to help oganizations build lasting internal and external relaionships using unique tasting experiences to drive engagement, sales, and productivity.


The Team

Max Miller
President and Chief Tasting Officer

Kevin Raiford
Executive Vice President

Scott King
Executive Vice President


social & intellectual ENGAGEMENT  

Three strangers shared three glasses of spirits in  college in 1986 and became friends for life.  These college friends went on to pursue careers in the consumer products industry and emerged with an understanding of business, business challenges, and with a passion for experiencing life to the fullest. 20 years later one friend approached the other two with an idea: bringing distilled spirits to life in an authentic and engaging way, and Raise Your Spirits was born. At the core of the Raise Your Spirits philosophy is a desire to  help organizations build lasting internal and external relationships using unique tasting experiences  to drive  engagement, sales, and productivity.

Kevin Raiford, Max Miller, Scott King

Kevin Raiford, Max Miller, Scott King